Turkish Airlines, Official Airlines of the Euroleague Basketball Final Four

Europe's fourth-largest carrier of air passengers, Turkish Airlines, has become the official airline of the continent's top basketball competition, Euroleague Basketball announced today. Turkish Airlines is the third new Euroleague Basketball corporate sponsor announced in the last week, joining a growing list of brands like NIKE, Sportingbet, Greek National Tourism Organization, Efes Pilsener, Mondo, Biola and Jacques LeMans, all of whom chose to better their businesses by connecting directly with millions of Euroleague fans. Click here to see their basketball campaign. According to the terms of this partnership, Turkish Airlines will be displayed in all major platforms available at the Final Four, reaching a global audience in over 190 countries and regions where the event will be broadcast live. Turkish Airlines operates flights to Athens, Barcelona, Belgrade and Moscow, the home cities of the 2010 Final Four teams, and carried more 25.1 million total passengers last year. It employs more than 12,000 people and flies to 157 destinations around the world. Euroleague Basketball is the latest in a list of sponsorship agreements signed by Turkish Airlines with other top sport companies like Manchester United, F.C Barcelona and Maroussi BC. "After signing two great partnerships, Turkish Airlines is proud to link themselves to yet another great sport event, the Euroleague Final Four", said Mr. Temel Kotil, the CEO of Turkish Airlines. "The global reach and common markets of both brands give sense to this agreement. We are sure we will reach great things together." "Euroleague Basketball is delighted to have secured this partnership with Turkish Airlines," Mr. Jordi Bertomeu, Euroleague Basketball CEO, stated. "Turkish Airlines has identified Euroleague Basketball as a good partner to extend their support for basketball and to spread their message of becoming a global brand."

Thursday, April 22, 2010

News Date: 27/07/2010
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